Senior Events Leader · Atlanta, GA

Regina
Portee

CMP · PMP · Cvent Certified

I build the programs, frameworks, and teams behind events that create real commercial value. 20+ years leading B2B conferences, trade shows, and executive programs across healthcare, technology, and federal markets.

20+
Years Leading Events
500+
Programs Executed
25%
Avg Budget Savings
Areas of Expertise
CMP PMP Cvent Certified Travel Ready 30–50%

Events are a business tool.
I treat them that way.

For more than 20 years, I have planned, built, and led event programs that drive commercial outcomes. My career spans Fortune 500 corporations, federal agencies, pharmaceutical companies, and healthcare technology organizations — which means I understand what it takes to operate across market segments, compliance environments, and stakeholder expectations simultaneously.

I don't show up to manage logistics. I show up to own the program. That means building the workback schedules, playbooks, and team orientations that prevent problems before they happen. It means sitting at the table with sales and marketing to make sure every booth activation, every dinner, every session is doing something for the business. And it means reporting back with data that actually tells the story.

My work has taken me from Super Bowl activations and Special Olympics to CDC public health conferences and enterprise technology flagship events. Across all of it, the constant has been the same: strategic clarity, operational discipline, and a commitment to the attendee experience that makes the ROI show up in the numbers.

Case Studies

Real programs, real outcomes. Details anonymized where necessary to respect client confidentiality.

Enterprise Tech Conference
Flagship Customer Conference for Global Technology Leader

Led global strategy and full-lifecycle delivery of a flagship B2B conference bringing together thousands of enterprise technology leaders across multiple days and tracks.

4K+
Attendees
7
Workstreams
25%
Cost Savings
B2B ConferenceGlobalCross-Functional
Federal Health Agency
Multi-Agency Public Health Conference Program

Directed 100+ national and international conferences annually for a major federal health agency — owning content, logistics, compliance, and post-event reporting simultaneously.

100+
Events/Year
Multi
Divisions
Intl
Reach
FederalComplianceHealthcare
Financial Technology
Fintech User Conference: Flagship Forum

Served as Lead PM for a major fintech company's flagship user conference, building the scalable systems and KPI infrastructure that improved delivery efficiency by 20%.

20%
Efficiency Gain
$3M+
Budget Managed
7
Workstreams
FinTechKPI DashboardsDEI Programming

Core Capabilities

Every capability is built from years of doing the work — not just overseeing it.

📋
Logistics & Operations
End-to-end planning, workback schedules, playbooks, team orientations, onsite execution, and load-in management. Nothing gets dropped.
💼
Sponsorship & Exhibits
Sponsorship package management, signage and collateral coordination, booth activation design, and exhibit vendor oversight from concept to teardown.
📊
Budget & ROI
Detailed budget development, expense tracking, vendor SOW negotiation, and post-event ROI reporting tied to commercial outcomes.
🤝
Stakeholder Leadership
Cross-functional alignment across executive leadership, sales, marketing, and external partners. I run the program and keep everyone moving in the same direction.
🏥
Healthcare & Pharma
Deep experience in CME programs, pharmaceutical investigator meetings, public health conferences, and healthcare IT events with compliance documentation.
🎯
Commercial Activation
Booth traffic drivers, ancillary events (dinners, receptions, VIP experiences), and lead retrieval coordination designed to generate commercial pipeline.
🛠
Technology Stack
Cvent, RainFocus, Swoogo, Cadmium, Salesforce, Asana, Smartsheet, Tableau, Zoom, Jira, MS Project, SharePoint, and Google Suite.
📁
Process & Documentation
Event playbooks, master calendars, Know Before You Go guides, run-of-show documents, SOPs, and post-event reports built to last beyond any single program.

Experience

Mar 2023 — Present
Senior Events Project Manager
Chickasaw Nation Industries · Norman, OK
Strategic direction for large-scale corporate conferences and leadership summits. Full lifecycle ownership from content strategy through post-event reporting. Budget management up to $10M with consistent 25% savings.
Nov 2022 — Jul 2023
Senior Event Project Manager
Hexagon (via Wripple) · Atlanta, GA
Global strategy and delivery of Hexagon LIVE, a flagship enterprise technology customer conference. Senior cross-functional liaison between executive leadership, marketing, sales, and external partners.
Feb 2021 — Nov 2022
Project Manager, Federal Programs
Katmai Government Services / CDC · Orlando, FL
Multi-agency national and international public health conferences for the CDC. Full content and logistics lifecycle management with audit-ready compliance documentation.
Oct 2019 — Aug 2021
Corporate Programs Project Manager
Fiserv · Alpharetta, GA
Lead PM for flagship Forum user conference across seven cross-functional workstreams. Built KPI dashboards and delivery frameworks that improved efficiency by 20%.
Nov 2015 — Dec 2018
Project Manager, Federal Programs
Golden Key Group / TEKsystems (CDC) · Atlanta, GA
100+ national and international meetings, conferences, and training programs annually across multiple CDC divisions.
2012 — 2015
Freelance Event Producer
The Event Team, Inc.
High-profile domestic and international events for Coca-Cola, CinemaCon, Super Bowl Atlanta, and Special Olympics Los Angeles.
Mar 2001 — Jan 2012
Meetings Manager
ICF International · Atlanta, GA
Built the internal meetings and events function from the ground up. 500+ domestic and international programs over 11 years, up to 5,000 attendees and $5M budgets.

Insights on Events Leadership

Frameworks and thinking developed across 20 years of building and leading event programs. Add your own articles, LinkedIn posts, or speaking topics here.

Operations
Why Your Playbook Is the Most Important Document You'll Ever Write
A run-of-show tells you what happens at the event. A playbook tells everyone how to operate before, during, and after — and it's the difference between a program that scales and one that depends entirely on one person knowing everything.
Commercial Value
Events Without ROI Metrics Are Just Parties
The question isn't "did people enjoy it?" The question is "did it move the business?" Before every program, I align with sales and marketing on what a successful outcome looks like — then build the tracking to prove it happened.
Stakeholder Management
The Pre-Event Orientation Nobody Does (But Should)
Getting sales, marketing, and executive attendees in a room 48 hours before a show — even for 30 minutes — is one of the highest-ROI investments in any program. It eliminates confusion, aligns messaging, and sets the team up to actually work the event rather than figure it out onsite.
Get In Touch

Let's Talk About Your Next Program

Open to senior events leadership roles in B2B marketing, healthcare, technology, and pharmaceutical markets. Based in Atlanta, GA. Travel ready at 30–50%.