I build the programs, frameworks, and teams behind events that create real commercial value. 20+ years leading B2B conferences, trade shows, and executive programs across healthcare, technology, and federal markets.
For more than 20 years, I have planned, built, and led event programs that drive commercial outcomes. My career spans Fortune 500 corporations, federal agencies, pharmaceutical companies, and healthcare technology organizations — which means I understand what it takes to operate across market segments, compliance environments, and stakeholder expectations simultaneously.
I don't show up to manage logistics. I show up to own the program. That means building the workback schedules, playbooks, and team orientations that prevent problems before they happen. It means sitting at the table with sales and marketing to make sure every booth activation, every dinner, every session is doing something for the business. And it means reporting back with data that actually tells the story.
My work has taken me from Super Bowl activations and Special Olympics to CDC public health conferences and enterprise technology flagship events. Across all of it, the constant has been the same: strategic clarity, operational discipline, and a commitment to the attendee experience that makes the ROI show up in the numbers.
Every capability is built from years of doing the work — not just overseeing it.
Real programs, real outcomes. Details anonymized where necessary to respect client confidentiality.
Led global strategy and full-lifecycle delivery of a flagship B2B conference bringing together thousands of enterprise technology leaders across multiple days and tracks.
Directed 100+ national and international conferences annually for a major federal health agency — owning content, logistics, compliance, and post-event reporting simultaneously.
Served as Lead PM for a major fintech company's flagship user conference, building the scalable systems and KPI infrastructure that improved delivery efficiency by 20%.
A look at what it takes to produce a global enterprise technology conference — from the show floor and keynote stage through every attendee touchpoint, arrival to farewell.
A national healthcare leadership conference bringing together senior care professionals across Extendicare, ParaMed, and affiliated brands — delivered with the same intention and precision as any large-scale event, just with a tighter budget and a different kind of heart behind it.
A 4,000+ attendee international oncology congress held at CCIB | Fira de Barcelona — one of Europe's premier conference venues. Medical education programming delivered to a global audience of oncologists, researchers, and clinical leaders across multiple plenary and breakout sessions.
The exhibit floor at ESMO Gastrointestinal Cancers brought together the world's leading oncology manufacturers — each competing for attention from 4,000+ international HCPs. Understanding this environment is core to planning events that drive real commercial outcomes.
Beyond the conference program and exhibit floor, this engagement included managing onsite physician KOL interviews for the Oncology Learning Network — coordinating faculty, production crew, and live broadcast logistics within a high-pressure congress environment.
Two major programs. One tenure. At Fiserv, the work went well beyond the event itself.
Forum is Fiserv's flagship annual conference for banking, commerce, and fintech leaders — 4,000+ attendees at The Venetian Resort in Las Vegas. My first project at Fiserv was owning this program. Then COVID hit mid-planning cycle.
What followed was a full rebuild from in-person to virtual — renegotiating venue and vendor contracts, selecting and onboarding a virtual event platform, redesigning the attendee experience for a digital audience, and keeping 4,000 registrations engaged through a pivot no one planned for. The ability to stay steady and deliver when the plan completely changes is a skill you only earn by doing it.
The second major initiative was leading the cross-functional team tasked with completely overhauling fiserv.com — a project that required managing developers, creative teams, and product stakeholders simultaneously. The goal: reduce a sprawling 3,000-page site down to 300 high-impact pages without losing the content that actually drives business.
This wasn't just a content audit. It was a strategic restructuring that required the same skills that make a great event PM — stakeholder alignment, tight project timelines, clear decision-making under pressure, and the ability to get a diverse team moving in the same direction.
Sales and commercial meetings for one of the world's most recognized brands require more than a room and a projector. These events were built around immersive product activation stations — hands-on brand environments designed to show retail partners and distributor leadership exactly how to merchandise, position, and bring Coca-Cola products to life at the point of sale.
Frameworks and thinking developed across 20 years of building and leading event programs. Add your own articles, LinkedIn posts, or speaking topics here.
Open to senior events leadership roles in B2B marketing, healthcare, technology, and pharmaceutical markets. Based in Atlanta, GA. Travel ready at 30–50%.